Mandell Jewish Community Center of Greater Hartford Broadcast Email

The Client

The Mandell Jewish Community Center of Greater Hartford is a place where anyone in Connecticut can go to learn, play, and grow. They offer a fitness center, cultural center, school, aquatics center, summer camp, theater, family room, lecture hall, physical therapy center, swim and tennis club and so much more.

The Mandell Jewish Community Center of Greater Hartford is a vibrant community where people care for each other, share with one and other, and grow with the group. They often say it is a place to belong, and a place to call your own.

The Challenge

The Mandell Jewish Community Center, located in West Hartford, Connecticut, wanted to utilize an online email marketing tool which would inform their members about the many activities, classes, programs and offerings available at the JCC. Because the JCC is a community oriented organization, they wanted their email marketing campaign to reflect the friendliness, personlized atmosphere known at the JCC.

The Result

Tortus designed the Mandell Jewish Community Center's email marketing campaign to focus on all the programs and offerings available to members, including membership information, fitness activities, theater activities, school vacation activities, art festivals and much more. As a result, members are more informed about their choices for programs, classes and activities at the Mandell Jewish Community Center.

Tortus chose to utilize a newsletter template which exemplifies the warm, personal atmosphere of the JCC itself, while still presenting the many opportunities JCC offers its members.

The Mandell Jewish Community Center has had tremendous success with their email marketing campaign, often having a high click-thru rate within a few hours of delivery.