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Case Study
Mannys TV & Appliance Center
Manny’s TV & Appliance Center is a quality home appliance retailer with locations throughout Massachusetts and Connecticut. Manny Rovithis has owned and operated the business since 1977.
Opening a new storefront isn’t exactly cheap. So Manny’s looked to open a virtual store to increase sales, descrease costs, and save time.
Using Ruby on Rails, we integrated with Manny’s point of sale system. All products featured on the website are automatically pulled from an external database. This saves time not only for Manny’s, but also during the production process. With a Content Management System (CMS), Manny’s can cost-effectively manage their inventory.
To create the look and feel, we worked with Manny’s printer to update images. We maintained marketing consistency with their current branding, such as sale fliers.
The site has generated leads for Manny’s TV & Appliance in-store. Now, customers from Massachusetts and Connecticut are purchasing in-store after researching the product online.