Marcotte Ford Broadcast Email

The Client

Marcotte Ford is a new and used car dealership in Holyoke, MA who specialize in Ford vehicle sales and service. Their store carries a variety of sedans, trucks, SUVs and vans for both sale and rental. Marcotte's service and sales departments are unique in that they are open late hours to make car shopping and repairs easier for their customers.

The Challenge

Marcotte Ford was looking for a broadcast email template and marketing program which would allow them to send out news about current specials and upcoming sales events. Their main objective is to get people to come to the store and see their product first hand. Because of this, they wanted their location and business hours to be clearly visible. In order to get people to come to the store, they wanted to feature specials and deals that would attract a variety of customers.

The Result

Tortus created an email template for Marcotte Ford that would allow the viewers to easily see the current featured specials and the store's location and hours simultaneously.  The email links each special item to the website page for further information. The location and hours information on the left stands out with a colored column so it is easy to see the information quickly. A link for an online map also makes locating the store even easier.

The broadcast email software and Tortus' email marketing campaign services allow the client to easily send emails to as many people as they like.  Sending emails to both past customers and potential customers allows the client to reach a wider audience without the cost of printing and advertising.  Tortus makes sure each email goes out on time and is approved by the client prior to sending. With scheduled email blasts, the marketing campaign program keeps mailing list recipients up-to-date about current sales and promotions.